Giving away free books won't sell books

Go on grab some and throw them at me. Writers work for peanuts.

This is an update on my earlier post Could your publisher give your book away free?

I honestly wish I was writing an upbeat post.

One where I would hold up my hands and say, 'I was wrong.' That 'those people at Need2Know sure knew what they were doing giving away e copies of my books, without consulting me.'

But then the royalty cheque came for Bullying - A Parent's Guide and it was puny. Pathetically puny. And I knew that over half of the few sales I did achieve came from the reviews of the book I got on Amazon.

Check out your book on at novelrank if you want to know how it's selling on Amazon. Note - it will only track from the date you start tracking it.

‘How puny was that royalty cheque?’ you will be asking.

Enough for a week's shopping - on a budget - because apparently despite being one of the most downloaded books by Need2Know on their free giveaway site, giving something away free did not translate into sales.

And why would it? If someone gives you something for free, why the heck would you pay for it?

The moral of the story: get it in writing from your publisher than they have to limit book giveaways to prizes and review copies. I know I will, because I believe all writers should be decently compensated for their work.

Could your publisher give your book away free?

The answer sadly in many cases is yes they can. And the real kicker is that they can do it without even telling you.

And you thought your relationship with your publisher was a partnership. At least I did.

Here’s my tale of woe –

I found out through a message board I belong to that two self-help titles I wrote for Need2Know Books on bullying and caring for dogs were being given away free. This was news to me because I had a contract stating how much ebooks would cost and what my royalty percentage was.

Note it wasn’t at the price of zero, royalty zero. Hey, I worked hard on those books. It was my name next to the copyright symbol. It was my hard toil that crafted the words, did the research. And in the case of my bullying book: spilt my guts.

Hey, I even worked hard to get reviews and some press coverage. Worked hard, when I could have been doing something else – like doing paid work to pay my bills that land on my doormat like bricks.

I contacted the Society of Authors and got advice. I was hoping they’d tell me that the publisher had no right to 1, give away my book free and 2, not tell me.

The news wasn’t good. Apparently the clause in most publishing contracts that allows the publisher to set the price of the book also means they can give it away for hee-haw, nae money, feck all, free.

So, what have I learnt from this? Apart from the fact that this publisher showed a complete lack of common courtesy to their authors (I know of at least another dozen of their authors who were not made aware that their books were being given away free, including one who didn’t even agree to their book being turned into an ebook) I can’t stress this point enough -

Get it stipulated in your contract how many books can be given free and under what terms.

Footnote – when I contacted the publisher about what they were doing they claimed giving every one of their books away free was a ‘marketing tool.’ They had no idea how long they would give the books away gratis, but hoped it would boost sales of the traditional paper books.

I disagree with that. Why if people are getting books free will they pay for them? The answer is they won't. Not unless you're an author writing a free book as a taster (say it's a book in a series or a short story featuring series characters like Freaks by Tess Gerritsen, which features Rizzoli and Isles).

Me? I feel like my pocket had been picked and it’s pretty empty these days anyway.